Adobe has struck deals with Universal Music Group and Warner Music Group to bring licensed songs into Premiere mobile. Users will be able to add up to 60 seconds of music to personal videos, with the feature set to arrive soon.
The deal gives iPhone and Android users a way to pick songs from two major record labels without leaving the free editing app. Commercial projects aren't covered, though, as the music rights only apply to personal use.
Finding a track should be quite simple. People can search by song or artist, sort by genre and clip length, and play a sample before picking one. They can also save favorites and browse music picks from the labels.
And there's a shortcut for those who don't want to start with a blank screen. Adobe plans to add video templates that come with music, giving users a base they can tweak to fit their clips.
Finished edits can go straight to approved social apps. Adobe named TikTok, YouTube Shorts, and Instagram Reels as places where users can share their work under the new music terms.
For brands or paid work, Adobe Stock Audio remains the route for tracks with business rights. The new label deals don't give creators a free pass to use hit songs in ads.
Universal's Bryan Stone sees the move as a way for artists and songwriters to reach people through fan-made videos. Warner's Rachel Scarpati also sees value in letting users build clips around music they like.
Premiere mobile already had free assets and royalty-free tracks when it first came to iPhone. Android users got their version later, giving Adobe a wider base for the new music feature.
This isn't Adobe's first deal in music. Its tie-up with TikTok brought more than 1 million cleared songs into Adobe Express through the Symphony Assistant tool, aimed at business users.
Firefly, Adobe's AI suite, also gained a Generate Soundtrack feature in public beta. It lets creators make custom music for videos, with Adobe saying the output comes with full license rights.
The firm says its AI models learn from material it has rights to use, such as Adobe Stock, along with works that are no longer under copyright.
Other video apps have made similar moves. Canva added licensed tracks from Warner, Merlin, and more rights holders, with 60-second clips limited to personal use.
Meta also entered the video editing space with Edits. Both major music groups had deals with Meta to share income from licensed songs in user posts, giving artists another path to earn from short videos.
The deal gives iPhone and Android users a way to pick songs from two major record labels without leaving the free editing app. Commercial projects aren't covered, though, as the music rights only apply to personal use.
Finding a track should be quite simple. People can search by song or artist, sort by genre and clip length, and play a sample before picking one. They can also save favorites and browse music picks from the labels.
And there's a shortcut for those who don't want to start with a blank screen. Adobe plans to add video templates that come with music, giving users a base they can tweak to fit their clips.
Finished edits can go straight to approved social apps. Adobe named TikTok, YouTube Shorts, and Instagram Reels as places where users can share their work under the new music terms.
For brands or paid work, Adobe Stock Audio remains the route for tracks with business rights. The new label deals don't give creators a free pass to use hit songs in ads.
Universal's Bryan Stone sees the move as a way for artists and songwriters to reach people through fan-made videos. Warner's Rachel Scarpati also sees value in letting users build clips around music they like.
Premiere mobile already had free assets and royalty-free tracks when it first came to iPhone. Android users got their version later, giving Adobe a wider base for the new music feature.
This isn't Adobe's first deal in music. Its tie-up with TikTok brought more than 1 million cleared songs into Adobe Express through the Symphony Assistant tool, aimed at business users.
Firefly, Adobe's AI suite, also gained a Generate Soundtrack feature in public beta. It lets creators make custom music for videos, with Adobe saying the output comes with full license rights.
The firm says its AI models learn from material it has rights to use, such as Adobe Stock, along with works that are no longer under copyright.
Other video apps have made similar moves. Canva added licensed tracks from Warner, Merlin, and more rights holders, with 60-second clips limited to personal use.
Meta also entered the video editing space with Edits. Both major music groups had deals with Meta to share income from licensed songs in user posts, giving artists another path to earn from short videos.
