Allure Leathers drops Flex brand in Dhaka meet

Allure Leathers Limited launched Flex, a new footwear brand, during a Saturday sales conference at their Dhaka headquarters. Sales executives received comprehensive briefings about product quality and customer service strategies. The brand emphasizes quality manufacturing through natural leather and advanced technology from Italy, China, and Taiwan. Flex targets Bangladesh's growing footwear market with sustainable production methods. Training sessions covered marketing approaches and team development initiatives.

Managing Director Md Hafezul Hasan stated the brand would satisfy increasing demand for quality footwear while showcasing Bangladesh's manufacturing excellence. Deputy Managing Director Khandaker Mahmud Un Nabi emphasized opportunity creation through brand development. The company currently employs 250 workers across production and sales divisions. Future expansion plans will increase workforce numbers significantly. Flex aims to compete in both domestic and international markets through innovative product development and superior customer experiences.
 

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