Amstel Malta is lighting up cities across southeastern Nigeria and dropping a whole Christmas village in Aba for people coming home during the holidays. The malt drink company teamed up with state governments in Enugu, Rivers, and Abia to string up decorations and create festive hangout spots, with celebrities Natacha Akide and Stan Nze showing up to hype things.
The big move is Festiville in Aba, which runs through the month with live concerts, carol nights, and kid zones for families trying to squeeze some holiday magic out of the season. Amstel Malta is also posting up at Lagos Food Fest in mid-month to catch people who stayed in the city instead of traveling.
The whole campaign pushes homecoming vibes and reuniting with family, which tracks since that is peak season for brands trying to get sentimental about community connections.
The big move is Festiville in Aba, which runs through the month with live concerts, carol nights, and kid zones for families trying to squeeze some holiday magic out of the season. Amstel Malta is also posting up at Lagos Food Fest in mid-month to catch people who stayed in the city instead of traveling.
The whole campaign pushes homecoming vibes and reuniting with family, which tracks since that is peak season for brands trying to get sentimental about community connections.
