Andile Ncube called out the South African Music Awards after noticing a bunch of big names skipped the ceremony entirely. The media personality posted on X, asking if artists even care about showing up anymore, saying the invite used to be the hottest thing you could land in the industry.
Ncube remembered when the event had massive clout, but he thinks the whole thing needs better marketing and promotion to bring back that energy. He said the show still has solid infrastructure with a strong broadcast platform, but the excitement around attending is just not what it used to be.
Ncube remembered when the event had massive clout, but he thinks the whole thing needs better marketing and promotion to bring back that energy. He said the show still has solid infrastructure with a strong broadcast platform, but the excitement around attending is just not what it used to be.
