Yeah, people find shops through ChatGPT and end up buying. So the traffic can be worth it. Just don't treat it as a quick hack for sales.
I'd start with the basics you'd use for Google. Can bots get to your pages? Is the site easy to read? Does it answer what buyers want to know? Start there.
Then look at trust. Reviews help. So do business listings, brand details across sites, and mentions from places people know. You want more than your own site saying you're great.
Add pages that spell out what you sell, who it's for, what it costs, and why someone might pick it. FAQs help. Give people facts, not fluff.
One catch: ChatGPT isn't Google. You can't lock in a spot in its replies. Schema tags and AI tweaks won't make it pick you...