Apple prepares to launch its first foldable smartphone in September 2026 alongside the iPhone 18 series. JPMorgan analysts project the device will create a $65 billion market opportunity through innovative design features. The company plans to price the handset at $1,999 with a book-style folding mechanism. Engineers will integrate a 7.8-inch primary screen and a 5.5-inch external display into the titanium frame construction. Initial sales projections estimate low-teens millions of units during 2027.
Shipment volumes may reach 45 million devices by 2028 as consumer adoption increases. Apple engineers focus on eliminating display creases through advanced metal plate technology and laser drilling processes. The manufacturing bill of materials totals $759 per unit due to premium components and specialized production techniques. This elevated cost structure justifies the premium retail pricing strategy for the foldable device category.
Shipment volumes may reach 45 million devices by 2028 as consumer adoption increases. Apple engineers focus on eliminating display creases through advanced metal plate technology and laser drilling processes. The manufacturing bill of materials totals $759 per unit due to premium components and specialized production techniques. This elevated cost structure justifies the premium retail pricing strategy for the foldable device category.
