Wall Street analysts responded to Apple's iPhone 17 presentation with measured optimism. Five of seven tracked experts increased their price targets while two maintained previous valuations. Bank of America elevated its forecast to $270 from $260, citing the company's potential leadership in edge artificial intelligence. Redburn analysts boosted their target to $260 from $230, expecting four percent revenue growth during fiscal 2026.
Evercore raised its projection to $260 from $250, praising the iPhone Air as a potential catalyst for upgrades. Melius analysts increased their target by $30 to $290, reflecting confidence in services growth and reduced tariff concerns. UBS and HSBC maintained $220 targets despite acknowledging hardware innovations across the product lineup. The analysts noted that higher Pro model pricing offset manufacturing cost increases from eliminating base storage configurations. Apple shares declined 1.5 percent following the event.
Evercore raised its projection to $260 from $250, praising the iPhone Air as a potential catalyst for upgrades. Melius analysts increased their target by $30 to $290, reflecting confidence in services growth and reduced tariff concerns. UBS and HSBC maintained $220 targets despite acknowledging hardware innovations across the product lineup. The analysts noted that higher Pro model pricing offset manufacturing cost increases from eliminating base storage configurations. Apple shares declined 1.5 percent following the event.