Ghanaian media personality Attractive Mustapha believes Shatta Wale will stay at the top of Ghana's music scene for years. He shared this view on GTV's Spectacle program with host Hagar Owusu during a discussion about artists' behavior.
Mustapha disagreed with actor Abeiku Sagoe, who claimed modern musicians lack humility. Instead, Mustapha argued that people often mistake intentional branding for poor attitude, especially regarding Shatta Wale. He pointed out that Shatta Wale has remained popular for over ten years because of his controversial image combined with quality music.
Mustapha explained that successful artists like Shatta Wale create personas that generate public interest. According to him, many people fail to separate Shatta Wale's bold public character from his actual personality. The journalist insisted that this distinctive brand identity keeps Shatta Wale relevant regardless of public opinion.
His comments have started fresh discussions about how strategic branding affects career longevity for entertainers. Many industry observers noted how artists who maintain consistent public personas often enjoy extended careers despite criticism.
Mustapha disagreed with actor Abeiku Sagoe, who claimed modern musicians lack humility. Instead, Mustapha argued that people often mistake intentional branding for poor attitude, especially regarding Shatta Wale. He pointed out that Shatta Wale has remained popular for over ten years because of his controversial image combined with quality music.
Mustapha explained that successful artists like Shatta Wale create personas that generate public interest. According to him, many people fail to separate Shatta Wale's bold public character from his actual personality. The journalist insisted that this distinctive brand identity keeps Shatta Wale relevant regardless of public opinion.
His comments have started fresh discussions about how strategic branding affects career longevity for entertainers. Many industry observers noted how artists who maintain consistent public personas often enjoy extended careers despite criticism.
