Bad Bunny will headline the Super Bowl LX halftime show on Feb. 8, 2026, at Levi's Stadium in Santa Clara, California. The NFL, Apple Music, and Roc Nation announced the selection. He previously appeared in 2020 alongside Jennifer Lopez and Shakira, but this marks his first solo performance. The Puerto Rican artist called the opportunity a historic moment for his culture.
The performer faces high expectations. Kendrick Lamar drew 133.5 million viewers during last year's halftime show. Bad Bunny has dominated streaming platforms while transforming Latin music's industry presence and stands among few Latin artists selected to headline this event. Audiences can anticipate reggaeton, trap music, and possible surprise guests from the performer known for striking visuals.
The performer faces high expectations. Kendrick Lamar drew 133.5 million viewers during last year's halftime show. Bad Bunny has dominated streaming platforms while transforming Latin music's industry presence and stands among few Latin artists selected to headline this event. Audiences can anticipate reggaeton, trap music, and possible surprise guests from the performer known for striking visuals.
