Bad Bunny bags Super Bowl Halftime, Swift snubbed

Puerto Rican artist Bad Bunny will headline the Apple Music Super Bowl LX halftime show on Feb. 8, 2026, at Levi's Stadium in Santa Clara, California. The National Football League revealed the announcement during a Sunday Night Football broadcast on Sept. 29, 2025. The 31-year-old performer previously appeared at the 2020 Super Bowl alongside Shakira and Jennifer Lopez.

Bad Bunny ranks among the world's most-streamed recording artists on Spotify. He recently completed a 31-date residency at Coliseo de Puerto Rico from July 11 through Sept. 14, 2025. Roc Nation has managed Super Bowl halftime production since 2019 under an extended contract with undisclosed terms. The performer stated the appearance represents his culture and heritage.
 

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