Unekwuojo Godswill Ameh, known as Kuture, addressed criticism regarding his reputation among fellow contestants on Big Brother Naija Season 10. Host Ebuka Obi-Uchendu disclosed during Sunday's Week 8 live eviction show that both current and former housemates consistently label the 27-year-old sailor and fashion designer as the house informant and rumor spreader. Fellow contestants view him as someone who frequently shares information, initiates discussions, and occasionally demonstrates questionable trustworthiness. Kuture dismissed these characterizations entirely, stating he remains unaffected by others' perceptions of his behavior. The contestant declared his indifference to public opinion, generating enthusiastic applause and amusement from the studio audience with his candid response.