When people make choices, their feelings guide them more than facts. Experts say 70% of our decisions come from emotions, experiences, and habits. Only 30% come from careful thinking and logic.
Many things combine to affect how people feel when they choose. They may feel scared of what they don't know, or they may feel happy about what they hope will happen. Things that happened in the past or people around them can also change their feelings.
Three stories show how people's feelings affected how they voted in elections. In one election in Uganda, a rich man wanted to keep his power. He knew the voters were very poor. The night before the election, he brought 50 cows to his house. He invited everyone to a party after they voted. He won the election.
In Zambia, a politician was losing support. He tried to fix roads right before the election to make voters like him. But people stole the materials he used to fix the roads! He lost the election.
In West Africa, a businessman used a helicopter to campaign. He threw money from the helicopter to attract people to his events. But instead of coming, the people ran to get the money that blew into the fields. Not many showed up to his events, and he did not win.
These stories show us something important. People care about more than just getting free things when they vote. They also want to feel respected. Politicians need to remember both of these things if they want to win.
Many things combine to affect how people feel when they choose. They may feel scared of what they don't know, or they may feel happy about what they hope will happen. Things that happened in the past or people around them can also change their feelings.
Three stories show how people's feelings affected how they voted in elections. In one election in Uganda, a rich man wanted to keep his power. He knew the voters were very poor. The night before the election, he brought 50 cows to his house. He invited everyone to a party after they voted. He won the election.
In Zambia, a politician was losing support. He tried to fix roads right before the election to make voters like him. But people stole the materials he used to fix the roads! He lost the election.
In West Africa, a businessman used a helicopter to campaign. He threw money from the helicopter to attract people to his events. But instead of coming, the people ran to get the money that blew into the fields. Not many showed up to his events, and he did not win.
These stories show us something important. People care about more than just getting free things when they vote. They also want to feel respected. Politicians need to remember both of these things if they want to win.
