CGN Esports finally secured the bag for better screens. The German organization locked down a long-term hardware alliance with BenQ brand ZOWIE to supply official displays for their competitive VALORANT roster. This agreement creates joint content opportunities while ensuring players train under optimal conditions. The collaboration kicked off last year, but formalizes the relationship for the long haul.
Trial runs happened previously with an aim challenge at the Berlin finals. ZOWIE gear already sits inside the CGN Experience zones at MediaMarktSaturn XPERION in Cologne, allowing visitors to test professional setups. Future plans involve year-round videos covering setup performance and creator formats designed for the DACH region audience.
COO David Dick claims these screens provide a clear advantage for their performance goals. Marketing lead Dennis Jansen pointed to the loud fanbase and the drive to compete internationally in 2026 as key reasons for signing. They see potential in mixing high-level play with creator influence to reach fans effectively.
This move mirrors a recent deal where the North American group ENVY also selected ZOWIE for their VALORANT squad. Interestingly, CGN maintains close ties with Team Heretics, which shares this same hardware backer. The sponsorship fits perfectly alongside the existing retail partnership that established gaming zones throughout Cologne.
Trial runs happened previously with an aim challenge at the Berlin finals. ZOWIE gear already sits inside the CGN Experience zones at MediaMarktSaturn XPERION in Cologne, allowing visitors to test professional setups. Future plans involve year-round videos covering setup performance and creator formats designed for the DACH region audience.
COO David Dick claims these screens provide a clear advantage for their performance goals. Marketing lead Dennis Jansen pointed to the loud fanbase and the drive to compete internationally in 2026 as key reasons for signing. They see potential in mixing high-level play with creator influence to reach fans effectively.
This move mirrors a recent deal where the North American group ENVY also selected ZOWIE for their VALORANT squad. Interestingly, CGN maintains close ties with Team Heretics, which shares this same hardware backer. The sponsorship fits perfectly alongside the existing retail partnership that established gaming zones throughout Cologne.
