ASUS announced pricing for its ROG Xbox Ally handheld gaming devices, with the standard model retailing for $599 and the enhanced Ally X version priced at $999. Microsoft reported that initial pre-order batches sold out globally through the Xbox Store. The company directed customers to purchase through ASUS stores or local retailers for the remaining inventory. Early gaming enthusiasts demonstrated a willingness to pay premium prices despite the substantial cost.
The sellout represents the first wave of pre-orders rather than total market demand projections. Microsoft did not disclose the number of units allocated for initial sales. Long-term performance metrics will emerge after launch next month when broader consumer adoption occurs. Xbox hardware has struggled commercially, with the Series X and S consoles selling approximately thirty million units across five years since their release.
The sellout represents the first wave of pre-orders rather than total market demand projections. Microsoft did not disclose the number of units allocated for initial sales. Long-term performance metrics will emerge after launch next month when broader consumer adoption occurs. Xbox hardware has struggled commercially, with the Series X and S consoles selling approximately thirty million units across five years since their release.
