Dis-Chem Pharmacies has launched a new insurance division named Dis-Chem Life, offering life, health, and funeral coverage. The products are accessible through its stores and mobile application, integrating with its existing Better Rewards loyalty program. Members who purchase these insurance policies can receive instant discounts of up to twenty-five percent, and in some cases, full reimbursement on selected items.
The initiative is supported by an internal technology team, X Bigly Labs, which is developing artificial intelligence-driven customer offers and a same-day prescription delivery service. This strategic move aims to position the pharmacy chain as an integrated healthcare provider. The company seeks to capture a larger portion of household healthcare spending and build a defense against increasing digital competition.
The initiative is supported by an internal technology team, X Bigly Labs, which is developing artificial intelligence-driven customer offers and a same-day prescription delivery service. This strategic move aims to position the pharmacy chain as an integrated healthcare provider. The company seeks to capture a larger portion of household healthcare spending and build a defense against increasing digital competition.
