Amstel Malta got replaced as the main sponsor for the Africa Magic Viewers' Choice Awards after holding that spot for years. Don Julio tequila from Diageo is taking over for the 12th edition happening in 2026, and MultiChoice says this partnership will make everything more premium and culturally significant.
Atinuke Babatunde from MultiChoice mentioned that Don Julio brings global excellence that matches what African filmmakers are doing. Anne Joy Michira-Muhoro from Diageo talked about how Don Julio celebrates authenticity and craftsmanship, which connects with the passion African creators put into their work.
The switch from a malt drink brand to a luxury tequila brand means the awards show will apparently be more upscale than previous years.
Atinuke Babatunde from MultiChoice mentioned that Don Julio brings global excellence that matches what African filmmakers are doing. Anne Joy Michira-Muhoro from Diageo talked about how Don Julio celebrates authenticity and craftsmanship, which connects with the passion African creators put into their work.
The switch from a malt drink brand to a luxury tequila brand means the awards show will apparently be more upscale than previous years.
