King Promise says his music quality earned him the Telecel Ghana Music Awards top prize. He beat rivals King Paluta and Stonebwoy after losing last year when many thought he would win. The singer told TV3 yesterday he made every track on his album stand alone as a hit. He wanted listeners to enjoy all songs without skipping any parts during playback. His album True to Self produced several popular songs, including Terminator, Paris, Favourite Story, and Continental.
The musician also credits better local promotion for his success this time around. To boost his presence, he hired Tilly Akua Nipaa to handle public relations in Ghana. Before that, he only had publicity teams working overseas in Britain and America. He used to handle local media himself, but realized times had changed. The singer admitted he needed help because he toured outside Ghana when the award campaigns started heating up. He decided hiring Tilly made sense for his career growth.
The musician also credits better local promotion for his success this time around. To boost his presence, he hired Tilly Akua Nipaa to handle public relations in Ghana. Before that, he only had publicity teams working overseas in Britain and America. He used to handle local media himself, but realized times had changed. The singer admitted he needed help because he toured outside Ghana when the award campaigns started heating up. He decided hiring Tilly made sense for his career growth.
