Manchester City extended their partnership with Puma through 2035 under terms worth £100 million annually. The agreement surpasses the previous £65 million yearly arrangement that began in 2019. City's new contract exceeds Manchester United's £90 million annual Adidas partnership and Liverpool's reported £60 million seasonal deal with the same German manufacturer.
The club captured four Premier League championships and completed the Treble during their relationship with Puma. Both organizations achieved record global merchandise sales during this period. City reported Premier League-high revenues of £715 million for the year ending June 30, 2024, while commercial income rose from £341.4 million to £344.7 million.
City Football Group chief executive Ferran Soriano praised the manufacturer's integration within their organization. Puma chief executive Arthur Hoeld highlighted the partnership's success both competitively and commercially. The extension reflects City's continued growth despite finishing last season without major silverware.
The club captured four Premier League championships and completed the Treble during their relationship with Puma. Both organizations achieved record global merchandise sales during this period. City reported Premier League-high revenues of £715 million for the year ending June 30, 2024, while commercial income rose from £341.4 million to £344.7 million.
City Football Group chief executive Ferran Soriano praised the manufacturer's integration within their organization. Puma chief executive Arthur Hoeld highlighted the partnership's success both competitively and commercially. The extension reflects City's continued growth despite finishing last season without major silverware.
