Moonbase is back with its second survey of indie audio software firms, and even the smallest devs get a say. The main bit takes just five minutes, and anyone who runs an eligible business can join.
Last round, 95 plugin makers from five continents took part. Nearly half had yearly sales below $20K, which gives a fair idea of how many small teams work in this space.
This isn't just for plugin brands, either. Solo coders, part-time projects, and teams that sell DAWs, sample packs, virtual gear, or audio tools can take part. Even firms that pair hardware with apps qualify, as long as the founders or staff hold the business rather than a parent group.
And the questions get into the real stuff. Cash flow, price tags, how firms sell their gear, ads, tech help, refunds, license rules, AI, and plans all get a look. Each team can quit after the short part or spend 10 to 15 more minutes on extra detail.
Here's where the past data gets quite wild. Among firms with annual sales of at least $100K, 71% think prices are going down. License and setup issues made up 51% of support mentions, while 84% picked fresh releases as their main way to grow.
For this round, devs will get a clearer view of how their peers fare. Moonbase plans to sort the data by firm size and sales, then track shifts in costs, growth, and user support against the prior survey.
Privacy gets some care as well. No personal or brand names go into the form, and Moonbase will share group stats rather than single-firm data.
Anyone keen to join has until December 6. Those who share an email can read the findings on January 14, 2027, while the rest of the public gets access on January 28.
Last round, 95 plugin makers from five continents took part. Nearly half had yearly sales below $20K, which gives a fair idea of how many small teams work in this space.
This isn't just for plugin brands, either. Solo coders, part-time projects, and teams that sell DAWs, sample packs, virtual gear, or audio tools can take part. Even firms that pair hardware with apps qualify, as long as the founders or staff hold the business rather than a parent group.
And the questions get into the real stuff. Cash flow, price tags, how firms sell their gear, ads, tech help, refunds, license rules, AI, and plans all get a look. Each team can quit after the short part or spend 10 to 15 more minutes on extra detail.
Here's where the past data gets quite wild. Among firms with annual sales of at least $100K, 71% think prices are going down. License and setup issues made up 51% of support mentions, while 84% picked fresh releases as their main way to grow.
For this round, devs will get a clearer view of how their peers fare. Moonbase plans to sort the data by firm size and sales, then track shifts in costs, growth, and user support against the prior survey.
Privacy gets some care as well. No personal or brand names go into the form, and Moonbase will share group stats rather than single-firm data.
Anyone keen to join has until December 6. Those who share an email can read the findings on January 14, 2027, while the rest of the public gets access on January 28.
