DStv and GOtv's parent company, MultiChoice, has lost 3.7 million customers in under two years. Their viewer numbers fell hard from 23 million to 19.3 million, raising questions about how the company will grow next. Traditional TV services face tough battles against streaming apps that more people prefer.
MultiChoice cannot keep viewers who want on-demand shows instead of scheduled programming. The company has stayed quiet about why customers left. Market experts point to several possible causes - higher prices, boring shows, and better options elsewhere. These problems hit at the same time as inflation makes life more expensive for everyone.
MultiChoice cannot keep viewers who want on-demand shows instead of scheduled programming. The company has stayed quiet about why customers left. Market experts point to several possible causes - higher prices, boring shows, and better options elsewhere. These problems hit at the same time as inflation makes life more expensive for everyone.
