National Bank of Malawi apparently set some kind of benchmark by snagging the top spot in a bank brand contest. The so-called Superbrand Awards, run by a marketing group, ranked NBM plc first in the financial services category after an evaluation process that weighed performance and what regular people think. The results put Standard Bank in second place and FDH Bank in third.
A manager from the winning bank, Akossa Hiwa, made the usual comments about the award reflecting customer trust. She said the recognition came from focusing on digital stuff and trying to be dependable. The whole thing is based on national research, according to a spokesperson for the marketing institute. They claim the awards identify strong brands through evidence, not just popularity votes. The bank in question also landed a spot on a list of the country's top twenty brands overall, for whatever that is worth.
A manager from the winning bank, Akossa Hiwa, made the usual comments about the award reflecting customer trust. She said the recognition came from focusing on digital stuff and trying to be dependable. The whole thing is based on national research, according to a spokesperson for the marketing institute. They claim the awards identify strong brands through evidence, not just popularity votes. The bank in question also landed a spot on a list of the country's top twenty brands overall, for whatever that is worth.
