Onion Seller Sues Telecel Ghana Over Unauthorized Ads

An onion seller has sued Telecel Ghana for using her photo without permission to advertise their savings product. Madam Faustina Djageble Abbey works at Kwasia Dwaso market near Makola Market in Accra. She wants 2 million Ghana cedis in damages and demands the company remove all billboards and digital ads showing her face. The lawsuit was filed at Accra High Court on May 23.

Abbey learned about the unauthorized use in February 2025 when customers and neighbors started calling her a TV star and rich woman. Her image appeared on billboards, television commercials, and social media promoting Telecel Red Save. She never agreed to let the company use her photograph for marketing purposes. The trader says this violated her privacy rights and personal freedom.

The situation has caused problems for Abbey at the market where she sells onions. Her fellow traders doubt her honesty and think Telecel secretly paid her for the advertisements. This has damaged her relationships with longtime business partners and friends. Abbey feels embarrassed and stressed because of the unwanted attention.

Her lawyer Bernard Owiredu Donkor from Thompson Law Consult filed the legal papers. The case asks the court to declare that Telecel violated Abbey's image rights. She wants the telecommunications company to pay compensation for the harm caused. The lawsuit also demands removal of all advertisements featuring her picture.
 

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