Pearl Bank rolls out Purple Santa to mark festive rebrand joy

Pearl Bank finished up its holiday promotion called Pearl Santa. The campaign involved surprise visits from a Santa character to customers at different branches. Marketing head Priscilla Akora said they wanted a personal way to thank people for their business during the Christmas season. They ended the whole thing at their Nansana location.

The bank, which recently changed its name from PostBank Uganda, also took the Santa to several major media offices. They visited groups like Nation Media and Vision Group. Akora said this was to acknowledge their support during the rebranding process. The Santa's purple costume matches the bank's main corporate color, which is a key part of its new identity.

This festive push started at the bank's main Kampala office earlier in December. It then moved to other central city branches before hitting regional locations in the north, east, and west. The bank stated this is the first customer activity under the Pearl Bank name. They say it highlights a goal to build stronger, more intentional relationships with people. The institution recently got official approval from the country's central bank to operate under the new name. They plan more activities focused on financial inclusion and supporting small business growth.