Pokello pops MCC in Mbare, flipping champagne snobbery

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Pokello Nare dropped her MCC Champagne in Mbare through what she called a ghetto invasion, and the whole point was ditching the idea that bubbly only belongs at fancy uptown spots. She rolled out canned versions to make the sparkling wine hit different price points, and over 400 people showed up despite the rain. Artists like Killer T, Kikky, Tamy Moyo, and Nathan Mutasa 66 all came through for the launch.

The product kept selling out after going live, restocking twice within three months. Shiva made the soundtrack for the brand, while Pokello rocked head-to-toe Louis Vuitton at her own event. People who attended said it felt like a world-class setup even though it happened right in a high-density suburb of Harare.
 

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