Filmmaker Prakash Jha pointed out the tough road for indie movies in India. He argued the current system treats a tiny budget film the same as a massive blockbuster when it comes to multiplex distribution costs, which just does not work. Speaking ahead of the London Film Festival, Jha, who also owns a multiplex, said theater chains need pragmatic thinking. He believes they should offer lower prime-time slot fees for independent projects.
Jha noted that before multiplexes dominated, niche distributors would still pick up smaller films and market them locally. Now, advertising is nationwide and digital content is expensive, making everything cost more. He stressed that independent cinema is vital for creating a dialogue with society, but filmmakers need real avenues to share their work. Even on streaming platforms, he sees silly commercial stuff getting priority over serious films. He wants major OTT services to create special sections or intentionally acquire these indie titles, even at a lower price, to give those creators access and a chance to fund their next project.
Jha noted that before multiplexes dominated, niche distributors would still pick up smaller films and market them locally. Now, advertising is nationwide and digital content is expensive, making everything cost more. He stressed that independent cinema is vital for creating a dialogue with society, but filmmakers need real avenues to share their work. Even on streaming platforms, he sees silly commercial stuff getting priority over serious films. He wants major OTT services to create special sections or intentionally acquire these indie titles, even at a lower price, to give those creators access and a chance to fund their next project.
