Premier Distilleries Limited marked its 25th anniversary in Uganda with the conclusion of the Bikole Masavu promotion, which attracted over one million participants. The three-month campaign awarded prizes to over 400,000 winners through weekly draws held in Mbale, Lira, Mbarara, Gulu, and Fort Portal, with rewards ranging from airtime and mobile money to motorcycles, smartphones, and a top cash award of 50 million shillings.
Sales manager Godfrey Sseluta said the company generated more than 15,000 direct and indirect employment opportunities while supporting product distributors. The firm funded medical procedures and community development projects in its operating areas, though Sseluta urged authorities to strengthen regulations against illegal alcohol producers who reduce government tax collections.
Sales manager Godfrey Sseluta said the company generated more than 15,000 direct and indirect employment opportunities while supporting product distributors. The firm funded medical procedures and community development projects in its operating areas, though Sseluta urged authorities to strengthen regulations against illegal alcohol producers who reduce government tax collections.
