Razer just bought the entire seating arrangement for a major esports league. The peripheral maker signed a multiyear deal to become the official gaming chair partner for VALORANT competitions in Europe. Their Iskur V2 model will be used by every team on stage and in backstage areas for two full seasons. This move aggressively pushes Razer into the competitive gaming chair market against established brands like SecretLab.
The partnership ensures consistent product placement during all broadcasts and events for the regional circuit. It follows another recent sponsorship announcement for the same leagues involving a popular confectionery brand. Razer’s focus on this specific ecosystem marks a strategic shift beyond its classic mice and headset dominance. The company also secured a separate partner deal with a prominent European team organization.
The partnership ensures consistent product placement during all broadcasts and events for the regional circuit. It follows another recent sponsorship announcement for the same leagues involving a popular confectionery brand. Razer’s focus on this specific ecosystem marks a strategic shift beyond its classic mice and headset dominance. The company also secured a separate partner deal with a prominent European team organization.
