Reservoir Media has partnered with Jamaican producer Cordell "Skatta" Burrell and veteran publisher Abood Music to launch a joint venture focused on catalog acquisitions and artist development across reggae and dancehall genres. The collaboration aims to elevate emerging Jamaican talent while leveraging Abood's extensive roster of more than 120 clients and decades of international success alongside Reservoir's distribution network.
Skatta created the influential 2003 Coolie Dance Rhythm, which has generated over 1.3 billion views through samples featured in tracks by Kehlani, Pitbull, and Whitney Houston while appearing in Hollywood productions and television programs. The partnership's inaugural transaction will fund hurricane relief efforts in Jamaica as the venture commits resources toward supporting creators and communities across the island nation.
Skatta created the influential 2003 Coolie Dance Rhythm, which has generated over 1.3 billion views through samples featured in tracks by Kehlani, Pitbull, and Whitney Houston while appearing in Hollywood productions and television programs. The partnership's inaugural transaction will fund hurricane relief efforts in Jamaica as the venture commits resources toward supporting creators and communities across the island nation.
