Sungroup bosses grabbed their pens and sealed another year of water deals with FCB Nyasa Big Bullets during a Friday morning ceremony at their Lilongwe headquarters. The beverage giant pumped more cash into the football powerhouse through their Refresh Water brand after seeing massive returns from the original partnership. Company chiefs celebrated the renewal as representatives from both sides gathered to hammer out the extended agreement. Sameer Ahmed led the Sungroup delegation while FCB executives rolled up to finalize the hydration sponsorship. The deal keeps Malawi's most dominant football club swimming in free water for another full season.
Ahmed gushed about the partnership benefits after watching brand recognition and sales figures climb since joining forces with The People's Team. The CEO credited FCB Nyasa Big Bullets for delivering serious commercial value that made the sponsorship one of their most profitable ventures. Albert Chigoga from the football club thanked Sungroup for cutting massive costs while keeping players and staff properly hydrated throughout grueling match schedules. The FCB boss urged supporters to buy Sungroup products beyond just Refresh Water to show appreciation for the company's backing. Both leaders praised the partnership for creating win-win results that benefit everyone involved.
The renewed contract supplies free water to all four FCB teams including the senior squad, reserves, women's team and youth academy players. Technical staff and administrative workers also receive hydration benefits under the extended sponsorship terms. Marketing and digital platforms will feature branding opportunities for both organizations during the upcoming season.
Ahmed gushed about the partnership benefits after watching brand recognition and sales figures climb since joining forces with The People's Team. The CEO credited FCB Nyasa Big Bullets for delivering serious commercial value that made the sponsorship one of their most profitable ventures. Albert Chigoga from the football club thanked Sungroup for cutting massive costs while keeping players and staff properly hydrated throughout grueling match schedules. The FCB boss urged supporters to buy Sungroup products beyond just Refresh Water to show appreciation for the company's backing. Both leaders praised the partnership for creating win-win results that benefit everyone involved.
The renewed contract supplies free water to all four FCB teams including the senior squad, reserves, women's team and youth academy players. Technical staff and administrative workers also receive hydration benefits under the extended sponsorship terms. Marketing and digital platforms will feature branding opportunities for both organizations during the upcoming season.
