Esports sponsorship has reached its aircraft-skin era. Saudia and the Esports Foundation have expanded their EWC link, keeping the Saudi carrier as tournament airline while Paris hosts the competition’s first run beyond Saudi Arabia. They pitch the centerpiece as a commercial aviation first, an aircraft built around one esports tournament. Jeddah’s Saudia Technic hosted the presentation.
During the tournament, that jet will make daily Riyadh-to-Paris trips before roaming Saudia’s wider network for two years. Travel support covers players, fans, creators, clubs, and workers, with thousands already flown. BEYOND carries Esports World Cup Level Up onboard, and Saudia lounges get selected live matches. MENA creators and Superfans receive Paris access.
A community Fortnite event adds a branded airport and matching Saudia aircraft to a fresh map, with Paris tickets going to winners. Francois Desir and Ibrahim Binaquil framed the deal around global gaming communities, cultural exchange, and Saudi ambition. Saudia’s esports save file began through an earlier EWC agreement and contains a POWR Esports collaboration blending play, tourism, and media.
During the tournament, that jet will make daily Riyadh-to-Paris trips before roaming Saudia’s wider network for two years. Travel support covers players, fans, creators, clubs, and workers, with thousands already flown. BEYOND carries Esports World Cup Level Up onboard, and Saudia lounges get selected live matches. MENA creators and Superfans receive Paris access.
A community Fortnite event adds a branded airport and matching Saudia aircraft to a fresh map, with Paris tickets going to winners. Francois Desir and Ibrahim Binaquil framed the deal around global gaming communities, cultural exchange, and Saudi ambition. Saudia’s esports save file began through an earlier EWC agreement and contains a POWR Esports collaboration blending play, tourism, and media.
