Standard Bank of Malawi just launched "Yours 247," a digital campaign platform that helps people access banking services everywhere. The new platform works with basic mobile phones, letting customers bank even in faraway villages. Standard Bank CEO Phillip Madinga told Malawi24 that this platform will boost financial inclusion across the country. He said the campaign aims to make money matters easier for everyone as digital banking grows fast.
The "YOURS247" Campaign mainly supports small business owners through technology that lets entrepreneurs handle money without needing the internet. It includes a simple mobile app for managing accounts, applying for loans, tracking finances, plus making bulk payments. This complete system combines mobile apps, USSD codes, plus online banking to provide round-the-clock service. Customers depend less on visiting actual branches because they can control their money from anywhere. The campaign focuses heavily on improving small business banking through USSD, which helps business owners who previously couldn't use internet-only services. This opens financial doors for many overlooked entrepreneurs throughout Malawi.
The "YOURS247" Campaign mainly supports small business owners through technology that lets entrepreneurs handle money without needing the internet. It includes a simple mobile app for managing accounts, applying for loans, tracking finances, plus making bulk payments. This complete system combines mobile apps, USSD codes, plus online banking to provide round-the-clock service. Customers depend less on visiting actual branches because they can control their money from anywhere. The campaign focuses heavily on improving small business banking through USSD, which helps business owners who previously couldn't use internet-only services. This opens financial doors for many overlooked entrepreneurs throughout Malawi.
