Universal Music Group is collaborating with the platform Splice on new artificial intelligence tools for musicians. The alliance aims to develop commercial AI products focused on creative control and high-quality sound. UMG executives like Michael Nash stated the partnership will address ethical innovation for artists. Splice CEO Kakul Srivastava emphasized that their existing tools are built to compensate creators fairly and maintain their authority.
This project will explore AI-driven virtual instruments, allowing Universal artists to integrate their personal sounds into Splice's systems. Those artists are expected to help guide the product development directly. The move follows Splice's recent launch of a virtual instrument platform featuring over a thousand presets, bolstered by their acquisition of the library Spitfire Audio.
Both companies are signatories to industry principles advocating for responsible AI use in music. The partnership intends to place these commercial tools into artists' hands globally, ensuring trust in the output. Financial specifics were not disclosed, but Splice has previously been valued at a significant figure following major investment rounds.
This project will explore AI-driven virtual instruments, allowing Universal artists to integrate their personal sounds into Splice's systems. Those artists are expected to help guide the product development directly. The move follows Splice's recent launch of a virtual instrument platform featuring over a thousand presets, bolstered by their acquisition of the library Spitfire Audio.
Both companies are signatories to industry principles advocating for responsible AI use in music. The partnership intends to place these commercial tools into artists' hands globally, ensuring trust in the output. Financial specifics were not disclosed, but Splice has previously been valued at a significant figure following major investment rounds.
