Universal Music Group just dropped a massive bag to monopolize your favorite Bollywood soundtracks forever. The conglomerate purchased a thirty percent stake in Excel Entertainment for roughly 267 million dollars. This production studio created hits like Gully Boy and Mirzapur. Devraj Sanyal joins the boardroom representing the label, while founders Ritesh Sidhwani and Farhan Akhtar keep creative control.
The agreement grants them worldwide authority over distributing future audio tracks. They also plan to launch a dedicated music imprint together. Adam Granite considers this move necessary because Indian audiences obsess over movie scores. This purchase follows similar aggressive expansions involving rapper Badshah and Maddock Films.
The agreement grants them worldwide authority over distributing future audio tracks. They also plan to launch a dedicated music imprint together. Adam Granite considers this move necessary because Indian audiences obsess over movie scores. This purchase follows similar aggressive expansions involving rapper Badshah and Maddock Films.
