Warner Music India has secured exclusive global distribution rights to Ultra Music's massive archive of more than 14,000 recordings spanning Bollywood soundtracks, devotional compositions, and regional folk traditions across multiple Indian languages. The arrangement positions the major label to amplify reach for Ultra's catalog through international streaming platforms while adding roughly 150 fresh tracks monthly from nine YouTube channels that command over 3.5 million subscribers.
Ultra Music operates under the Ultra Media umbrella and specializes in acquiring film music rights before syndicating content to services such as Spotify, Apple Music, and Amazon Music. The company's library encompasses traditional Bhakti devotionals, Punjabi pop, Sufi melodies, and wedding festival music alongside remixed versions of archived material.
Warner Music India launched operations five years ago and has since expanded through acquisitions and partnerships with regional labels, building a roster that features prominent domestic artists and establishing collaborative ventures targeting South Asian audiences worldwide.
Ultra Music operates under the Ultra Media umbrella and specializes in acquiring film music rights before syndicating content to services such as Spotify, Apple Music, and Amazon Music. The company's library encompasses traditional Bhakti devotionals, Punjabi pop, Sufi melodies, and wedding festival music alongside remixed versions of archived material.
Warner Music India launched operations five years ago and has since expanded through acquisitions and partnerships with regional labels, building a roster that features prominent domestic artists and establishing collaborative ventures targeting South Asian audiences worldwide.
