Microsoft raised Xbox Game Pass subscription prices on Thursday, and the service restructured its three tiers as Essential, Premium, and Ultimate. The cancellation page became temporarily inaccessible after the announcement, as users attempted to terminate their subscriptions following the 50 percent price increase for Game Pass Ultimate to $30 per month. Access issues were resolved for most subscribers within hours of the initial problems.
The company faces challenges in generating hardware revenue as major retailers discontinue Xbox console sales. Microsoft reported previous growth in Game Pass subscriptions, but analysts will monitor whether expansion continues through the next fiscal year. The corporation described its current investment in the service as the largest to date, despite consumer resistance to higher pricing.
The company faces challenges in generating hardware revenue as major retailers discontinue Xbox console sales. Microsoft reported previous growth in Game Pass subscriptions, but analysts will monitor whether expansion continues through the next fiscal year. The corporation described its current investment in the service as the largest to date, despite consumer resistance to higher pricing.
