Yoo Jae Suk dominates variety star brand rankings again

Yoo Jae Suk maintained his leading position in brand reputation rankings for variety program performers during November, according to data released by the Korean Business Research Institute.

The institute evaluated 50 entertainment personalities through consumer engagement metrics, press attention, interaction levels, and public awareness between Oct. 1 and Nov. 1. Yoo achieved a brand reputation score of 5,619,807, with analysis linking him to programs such as How Do You Play?, You Quiz on the Block and Sixth Sense 2. His performance drew 91.38 percent favorable responses in sentiment evaluation.

Jun Hyun Moo climbed to second position with 2,652,978 points, reflecting a growth of 9.92 percent from the previous month. Lee Soo Ji secured third spot at 2,584,401 after her rating surged 57.64 percent. Park Na Rae landed in fourth with 2,537,391 points following a 96.86 percent monthly increase. Kang Ho Dong completed the top tier at 2,411,944 points. Other performers in the upper rankings included Kim Jong Kook, Seo Jang Hoon, Kim Jong Min, Cho Sae Ho and Kim Joon Ho.
 

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