YSL Beauty dropped a new retail concept called the Light Club in Lagos, pulling from the nightclub scene that Yves Saint Laurent used to hit up back in the 70s and 80s. The whole thing mixes fragrance shopping with music vibes and flashy lighting setups, plus there is a VIP section for people who want extra ambiance while testing scents.
Starting in mid-December, shoppers who grab a 90ml or 100ml bottle from Essenza get a tote bag and a shot at winning entry tickets, though supplies are capped. The brand is pushing the idea that buying perfume should feel more like going out than walking through a regular store.
Starting in mid-December, shoppers who grab a 90ml or 100ml bottle from Essenza get a tote bag and a shot at winning entry tickets, though supplies are capped. The brand is pushing the idea that buying perfume should feel more like going out than walking through a regular store.
