Zadar was the only major city in Dalmatia to record growth in tourism during November, according to data from the eVisitor system. While most regional hubs saw their numbers decline during the month, Zadar registered 45,828 overnight stays, which is a 1.36% increase compared to the previous year. Although total arrivals for November were slightly down at 18,500—a dip of nearly 7%—the rise in overnight stays indicates that visitors are choosing to spend more time in the city during the late autumn season.
The overall performance for 2025 remains strong, with Zadar County reporting a 1% increase in both arrivals and overnight stays from the start of the year through mid-December. Most other large Dalmatian cities experienced growth earlier in the year, ranging between 1% and 8%, but Zadar was unique in maintaining this positive trend into November. This late-season boost has been attributed to the city's expanding winter offerings and increased interest in coastal getaways outside of the traditional summer peak.
The overall performance for 2025 remains strong, with Zadar County reporting a 1% increase in both arrivals and overnight stays from the start of the year through mid-December. Most other large Dalmatian cities experienced growth earlier in the year, ranging between 1% and 8%, but Zadar was unique in maintaining this positive trend into November. This late-season boost has been attributed to the city's expanding winter offerings and increased interest in coastal getaways outside of the traditional summer peak.
