Zimbabwe's tourism is trying to stay on its hot streak. The country wants to keep its growth going after being named a top destination for next year. Officials are pushing new marketing plans and working on their global image, following a big jump in international visitors last quarter. The sector brought in over a billion dollars from more than one point six million visitors recently. Zimbabwe's goal is a ten billion dollar tourism economy by twenty thirty, using its heritage sites like Victoria Falls and Great Zimbabwe as anchors.
The Tourism Minister, Barbara Rwodzi, credited the country's policies and its 'friend to all' foreign policy for the turnaround. She pointed to a major magazine calling Zimbabwe the best place to visit in twenty twenty five as proof that the strategy works. But she warned against getting lazy with rivals out there. Plans include more international roadshows, regulating prices for locals, and building bigger facilities for conferences and events. New figures show business travel spiked by nearly forty-three percent last quarter, with holiday travelers still the largest group. Most visitors come from other African nations, led by South Africa, Mozambique, and Zambia.
The Tourism Minister, Barbara Rwodzi, credited the country's policies and its 'friend to all' foreign policy for the turnaround. She pointed to a major magazine calling Zimbabwe the best place to visit in twenty twenty five as proof that the strategy works. But she warned against getting lazy with rivals out there. Plans include more international roadshows, regulating prices for locals, and building bigger facilities for conferences and events. New figures show business travel spiked by nearly forty-three percent last quarter, with holiday travelers still the largest group. Most visitors come from other African nations, led by South Africa, Mozambique, and Zambia.
