Apple wants to use artificial intelligence to make better computer chips even though the company trails behind OpenAI and Google. The tech giant plans to speed up chip creation using smart computer programs. Hardware chief Johny Srouji talked about these plans during a trip to Belgium last month. He received an award from a research group called Imec during his visit. Reuters reporters heard recordings of his speech about the new chip strategy.
Srouji believes AI tools can help engineers finish design work much faster than before. The technology could give Apple workers a major productivity boost when building new processors. Companies like Cadence and Synopsys make software that helps with electronic design work. These firms might assist Apple with its chip development challenges. Generative AI programs could have a huge effect on how well the processors perform.
Many people have criticized Apple for moving slowly with AI features lately. The company delayed its improved Siri assistant that was supposed to be more personal. Apple also failed to add major AI tools to iOS 26 when they announced it this month. The company did create a new Liquid Glass design for all devices at their developer conference. However critics say Apple ignored AI improvements during the big event.
Srouji explained that Apple takes a complete approach to adding AI into chip making rather than just surface features. He talked about how Apple chips evolved from the A4 model to current versions. The executive also discussed when Apple switched Mac computers from Intel processors to their custom designs.
Srouji believes AI tools can help engineers finish design work much faster than before. The technology could give Apple workers a major productivity boost when building new processors. Companies like Cadence and Synopsys make software that helps with electronic design work. These firms might assist Apple with its chip development challenges. Generative AI programs could have a huge effect on how well the processors perform.
Many people have criticized Apple for moving slowly with AI features lately. The company delayed its improved Siri assistant that was supposed to be more personal. Apple also failed to add major AI tools to iOS 26 when they announced it this month. The company did create a new Liquid Glass design for all devices at their developer conference. However critics say Apple ignored AI improvements during the big event.
Srouji explained that Apple takes a complete approach to adding AI into chip making rather than just surface features. He talked about how Apple chips evolved from the A4 model to current versions. The executive also discussed when Apple switched Mac computers from Intel processors to their custom designs.
