ASUS has opened pre-orders for its ROG Matrix GeForce RTX 5090 graphics card, priced at $3,999. This cost is double the official MSRP of the reference model and significantly higher than other custom editions, which are typically found between $2,500 and $3,000. The company appears to be targeting a niche market of dedicated fans, as this price could otherwise cover an entire pre-built gaming system featuring the same GPU alongside a flagship processor.
The limited edition card, with a planned global production of only one thousand units, features a triple-fan cooling system and supports a power draw of up to 800 watts. It includes both a standard 12V-2x6 power connector and a proprietary BTF interface designed for ASUS's specific motherboards. The premium price is attributed to its limited availability and specialized design rather than a proportional performance increase over other RTX 5090 models.
The limited edition card, with a planned global production of only one thousand units, features a triple-fan cooling system and supports a power draw of up to 800 watts. It includes both a standard 12V-2x6 power connector and a proprietary BTF interface designed for ASUS's specific motherboards. The premium price is attributed to its limited availability and specialized design rather than a proportional performance increase over other RTX 5090 models.
