Atlantic Music Group bumped Dave Rocco up to Chief Creative Officer after he spent the past year running visual campaigns for acts like Cardi B, FKA twigs, and Don Toliver. The guy came over from Universal Music Group, where he handled creative stuff across multiple divisions, and before that he built out artist marketing programs at Spotify while launching initiatives like their Best New Artist Party series.
Rocco started grinding at age 14, answering phones at Z100 radio before bouncing through gigs at Epic Records and BBDO advertising. He picked up awards at Cannes Lions along the way and even served on GLAAD's board.
Atlantic CEO Elliot Grainge said the promotion recognizes how much Rocco contributed to revamping the label group over the past 12 months, and Rocco mentioned his team treats artists as their own creative directors rather than forcing outside ideas on them.
Rocco started grinding at age 14, answering phones at Z100 radio before bouncing through gigs at Epic Records and BBDO advertising. He picked up awards at Cannes Lions along the way and even served on GLAAD's board.
Atlantic CEO Elliot Grainge said the promotion recognizes how much Rocco contributed to revamping the label group over the past 12 months, and Rocco mentioned his team treats artists as their own creative directors rather than forcing outside ideas on them.
