The maker of the Cristal ballpoint pen received recognition at the Brandcom Awards ceremony held at the Landmark Centre on Victoria Island in Lagos. BIC won the Iconic Ball Point Pen of the Year category, acknowledging the company's market position and brand strength during the evaluation period spanning 2024 through 2025.
Managing Director Anthony Amahwe said the accolade arrives as the manufacturer marks three quarters of a century since the Cristal's debut in 1950. The transparent-barreled pen has become one of the planet's most distributed writing tools due to its combination of reliability, accuracy and accessible pricing. BIC has organized various programs throughout the anniversary year to support students, educators and creative professionals in their written expression and goal achievement.
Managing Director Anthony Amahwe said the accolade arrives as the manufacturer marks three quarters of a century since the Cristal's debut in 1950. The transparent-barreled pen has become one of the planet's most distributed writing tools due to its combination of reliability, accuracy and accessible pricing. BIC has organized various programs throughout the anniversary year to support students, educators and creative professionals in their written expression and goal achievement.
