The newly released Call of Duty: Black Ops 7 has drawn immediate criticism for its extensive use of AI-generated artwork for in-game rewards. Players have identified these procedurally generated assets on calling cards, prestige icons, and within the campaign. This marks the third consecutive year that publisher Activision has incorporated such content into the franchise, a practice that has consistently provoked a negative response from the community.
The situation has intensified player scrutiny on the game’s other features, including an always-online campaign that cannot be paused and restarts if a player is disconnected. User reviews on platforms like Steam reflect frustration over these design choices and the perceived decline in asset quality. Many players argue that these cosmetic items, which historically functioned as badges of honor, now appear cheaply made.
This recurring issue has led to accusations that Activision is deliberately reducing quality to cut costs, relying on the series' commercial dominance to offset consumer dissatisfaction. Critics suggest that even if the company replaces the current assets, the pattern is likely to continue with future installments.
The situation has intensified player scrutiny on the game’s other features, including an always-online campaign that cannot be paused and restarts if a player is disconnected. User reviews on platforms like Steam reflect frustration over these design choices and the perceived decline in asset quality. Many players argue that these cosmetic items, which historically functioned as badges of honor, now appear cheaply made.
This recurring issue has led to accusations that Activision is deliberately reducing quality to cut costs, relying on the series' commercial dominance to offset consumer dissatisfaction. Critics suggest that even if the company replaces the current assets, the pattern is likely to continue with future installments.
