Apple plans to add its AI tools to iPhones in China next month. This might help its sales there after seven straight quarters of decline. Chinese phone makers have passed Apple with new designs that Chinese buyers want. Apple keeps using the same look for iPhones instead of making fold-up models or other fresh designs. The tech giant also hasn't offered its Apple Intelligence features in China, making newer models seem just like older ones.
The company will release iOS 18.5 in May, which should bring Apple Intelligence to Chinese users. Apple noticed sales do better in places where these AI features exist. The company recently turned on these services for European Union countries with iOS 18.4. Though Apple hasn't officially announced when China will get these features, Bloomberg reporter Mark Gurman says the company aims to launch them there next month. New background images will also come with the update.
iOS 18 brings many improvements to iPhones, even though Apple delayed its personalized Siri assistant. The North American market still ranks Apple first in phone sales. But China remains a huge market where local companies lead with their innovations, leaving Apple behind.
The company will release iOS 18.5 in May, which should bring Apple Intelligence to Chinese users. Apple noticed sales do better in places where these AI features exist. The company recently turned on these services for European Union countries with iOS 18.4. Though Apple hasn't officially announced when China will get these features, Bloomberg reporter Mark Gurman says the company aims to launch them there next month. New background images will also come with the update.
iOS 18 brings many improvements to iPhones, even though Apple delayed its personalized Siri assistant. The North American market still ranks Apple first in phone sales. But China remains a huge market where local companies lead with their innovations, leaving Apple behind.
