Eleganza Industries has launched a nationwide partnership program aimed at expanding product availability through qualified distributors and retail locations while activating underutilized manufacturing capabilities. Managing Director Folashade Okoya explained that the Lagos conglomerate historically concentrated on production quality rather than aggressive market penetration, leaving substantial capacity dormant despite ongoing machinery and technology investments.
The manufacturer has added 21 product categories across personal care and household segments, all produced domestically, and seeks sales representatives alongside showroom leases throughout Nigeria's 36 states. Founder Razak Okoya envisions replicating manufacturing clusters comparable to Chinese industrial zones, generating employment and wealth through localized production advantages.
The manufacturer has added 21 product categories across personal care and household segments, all produced domestically, and seeks sales representatives alongside showroom leases throughout Nigeria's 36 states. Founder Razak Okoya envisions replicating manufacturing clusters comparable to Chinese industrial zones, generating employment and wealth through localized production advantages.
