Game Pass Grabbed CoD But Did It Score Big

Microsoft put Black Ops 6 on Game Pass but saw mixed results. The game launched with 33.7 million players, beating Modern Warfare 3's numbers from last year. Game Pass gained more members, helping Xbox stay competitive against PlayStation. These new members kept their subscriptions, showing an 11% rise early this year compared to 2024.

Many players who came for Call of Duty left after trying it. The number of Xbox users playing Call of Duty has fallen 10% since its release. Current active players stand at 20.6 million, less than the 20.8 million from 2023. The game helped Microsoft more than it helped itself. Call of Duty remains huge but has failed to grow much despite being free with Game Pass. This matters because the series became one of Microsoft's main games after Microsoft bought Activision Blizzard.
 

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