Google plans to launch its Pixel 10 phones later this year with a major change behind the scenes. The tech giant will use TSMC instead of Samsung to make its Tensor G5 chips for the first time. TSMC will build these processors using advanced 3nm technology that delivers better results than Samsung's current methods. Samsung executives are scrambling to figure out what went wrong after losing this important contract. The Korean company held emergency meetings to discuss how to improve its chip-making business.
Samsung has struggled with low success rates when manufacturing advanced processors. Google visited Taiwan recently to secure a five-year deal with TSMC that covers chips through the Pixel 14 series. Samsung made some progress with newer 2nm technology but still faces major production challenges. The company wants to boost its success rate to 50 percent before attracting customers back. Industry experts say Samsung has deep problems that cannot be fixed easily.
Google still buys other parts from Samsung despite switching chip suppliers. The Pixel 10 will continue using Samsung's 5G modems rather than switching to MediaTek alternatives. Samsung hopes to win back Google's business with improved manufacturing techniques in the future.
Samsung has struggled with low success rates when manufacturing advanced processors. Google visited Taiwan recently to secure a five-year deal with TSMC that covers chips through the Pixel 14 series. Samsung made some progress with newer 2nm technology but still faces major production challenges. The company wants to boost its success rate to 50 percent before attracting customers back. Industry experts say Samsung has deep problems that cannot be fixed easily.
Google still buys other parts from Samsung despite switching chip suppliers. The Pixel 10 will continue using Samsung's 5G modems rather than switching to MediaTek alternatives. Samsung hopes to win back Google's business with improved manufacturing techniques in the future.
