Pearl Bank is sending a purple-suited Santa mascot to branches across Uganda to vibe with customers and hand out festive cheer as part of their rebrand from PostBank. Marketing head Priscilla Akora said the mascot matches their corporate purple color scheme and represents their commitment to better service under the new identity.
The visits run through late December at select locations where Pearl Santa will cut cake and chat with people about the bank's transition. Bank of Uganda approved the licensing switch, and the institution plans more customer-focused initiatives built around financial inclusion and entrepreneurship support for Ugandans.
The visits run through late December at select locations where Pearl Santa will cut cake and chat with people about the bank's transition. Bank of Uganda approved the licensing switch, and the institution plans more customer-focused initiatives built around financial inclusion and entrepreneurship support for Ugandans.
