Many people watched Apple Vision Pro during the WWDC 2024 keynote. The new mixed reality headset caught attention but came with a hefty price tag. Recent events showed that consumers might not know how much it actually costs. Four contestants on The Price Is Right tried to guess the cost of the 256GB model. None came close to the correct amount.
The show asks players to guess product prices without going over. The nearest guess for the Apple Vision Pro was $1,270, which fell far short of its actual $3,499 retail price in the United States. Apple CEO Tim Cook previously stated that the AR headset targets early tech adopters rather than general consumers. The other three contestants guessed even lower, at $750, $1,000, and $1,001.
Sales numbers suggest few people bought the expensive device. Apple Vision Pro shipped less than 500,000 units worldwide. A more affordable version might help increase sales globally. The gap between guesses on the game show hints that regular consumers expect tech products to cost much less. This highlights a disconnect between Apple's pricing decisions and public expectations.
The show asks players to guess product prices without going over. The nearest guess for the Apple Vision Pro was $1,270, which fell far short of its actual $3,499 retail price in the United States. Apple CEO Tim Cook previously stated that the AR headset targets early tech adopters rather than general consumers. The other three contestants guessed even lower, at $750, $1,000, and $1,001.
Sales numbers suggest few people bought the expensive device. Apple Vision Pro shipped less than 500,000 units worldwide. A more affordable version might help increase sales globally. The gap between guesses on the game show hints that regular consumers expect tech products to cost much less. This highlights a disconnect between Apple's pricing decisions and public expectations.
